American Express is betting on the US Open again with a package of benefits designed to transform tennis fans' trips to New York into a premium experience. The group is expanding access to the American Express lounges in New York for 2026, adding fan experiences, transportation perks, and shopping offers for cardholders, while AXP stock is trading at $338.32 on the market.
Summary
During the US Open Fan Week, American Express opens a series of interactive activities to the public designed to engage even those without a card from the network. Personalized tennis balls and a charging station sponsored by Dove return, familiar elements for those who have followed past editions of the New York tournament.
The most curious novelty is Tennis Rhythm Rally, a digital game that supports up to seven players simultaneously, designed to entertain the audience between matches. Alongside the game, American Express sets up a station where fans can personalize their phone chains with tennis-themed charms. Those with a card receive an extra charm and can choose from designs inspired by New York reserved exclusively for Card Members.
The heart of the 2026 offering remains the US Open lounge access reserved for those with an American Express card. The Card Member Lounge hosts cardholders and up to two guests, offering exclusive merchandise, a postcard station, and a Moët & Chandon drink available for purchase. Platinum and Centurion members can also relax in massage chairs while watching the tournament live.
The Centurion Lounge is back, featuring premium food and beverages, with dishes crafted by chef partners from the Resy platform. Reservations open via the Resy app at 9:30 AM Eastern Time, from August 30 to September 13. This is one of the most concrete details of the entire program, as it sets a specific window in which Platinum and Centurion Card Members can secure a spot in one of the tournament's most sought-after experiences.
The differences between card levels are also reflected in the allowed guests: American Express Platinum members can bring one guest, while Centurion members can bring up to three. American Express also provides radios, shopping access, and an on-site spending offer throughout the tournament complex, in addition to managing a checkout-free store with snacks, drinks, and exclusive apparel.
American Express does not limit its hospitality to the tournament gates: it also extends its presence to the city’s public transportation, with the stated goal of connecting the tournament experience to the daily commutes of New Yorkers and visitors.
During selected time slots of the tournament, the company distributes free rides on subways and buses. At the same time, cardholders can receive $10 cashback after spending $100 on qualifying purchases, an offer active from August 30. To enhance the visibility of these benefits, the 2026 campaign also includes branded subway cars and advertisements on platforms, a way to promote travel benefits beyond the tournament perimeter and into the daily life of the city.
The collaboration between American Express and the US Open has lasted for over three decades and remains one of the pillars of the company’s strategy on premium access, hospitality, dining, travel, and entertainment. The New York tennis tournament fits into a portfolio that includes more than 50 sports properties and major events, through which American Express connects its Card Members to experiences in sports, entertainment, dining, and travel.
American Express continues to focus on loyalty through high-perceived value physical experiences. The AXP stock at the time of this news publication (August 2026) is trading at $338.32. The group bets that exclusive benefits such as American Express lounges and dedicated spending programs can sustain the loyalty of premium Card Members.
It should be noted that the entire program, from radios to merchandise to lounge access, remains subject to capacity limits and availability: not all Card Members will necessarily be able to take advantage of every single benefit, an aspect that the company itself emphasizes as an integral part of the 2026 offering.
Cardholders receive access to lounges, exclusive merchandise, interactive games like Tennis Rhythm Rally, spending offers, and additional tennis-themed charms.
Reservations open through the Resy app at 9:30 AM Eastern Time, from August 30 to September 13.
Yes: American Express provides free rides on the subway and buses during selected time slots of the tournament and promotes travel benefits with branded subway cars and dedicated advertising.
Yes, access to lounges and on-site shopping remains subject to capacity limits and availability.
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