With the World Cup hype building, which tokens are worth keeping an eye on?

As an official partner of LaLiga, WEEX believes that the principles of rules, fairness and long-term value emphasised in sporting events align closely with WEEX’s ongoing commitment to trading security, risk management systems and user experience. We are also actively promoting brand communication and interactive activities that incorporate sports culture. This article will provide a detailed analysis of which tokens are worth keeping an eye on against the backdrop of this June’s World Cup.

The 2026 World Cup, co-hosted by the United States, Canada and Mexico, will kick off on 11 June and culminate in the final on 19 July, spanning 39 days. With an expanded field of 48 teams, 104 matches and 16 host cities, this tournament is the largest World Cup in history.

Currently, the latest data from prediction market Polymarket shows Spain leading the favourites with a 16% probability of winning, followed closely by France (14%), England (11%), Argentina (9%) and Brazil (9%).

On 28 March, as excitement builds ahead of the World Cup, the fan token sector has already seen a collective surge: CHZ rose by 13% in a single day, SANTOS gained 11%, ASR climbed 7%, and GALFT has continued to rise steadily in small increments; the market appears to have begun pricing in expectations for the tournament.

In fact, looking back at major events such as the 2022 Qatar World Cup and the 2024 European Championship, sports and fan tokens led by CHZ all saw remarkable gains. This demonstrates that anticipation of the events themselves serves as a powerful catalyst for speculation in this sector.

Let’s take a look at which tokens are worth keeping a close eye on.

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CHZ/USDT

GALFT/USDT

BAR/USDT

ARG/USDT

PSG/USDT

SANTOS/USDT

AFC/USDT

OG/USDT

Chiliz (CHZ)

Founded in 2018, Chiliz is the undisputed leader in the sports crypto sector. Its fan engagement platform, Socios.com, has amassed over 5 million registered users and partners with top-tier clubs such as FC Barcelona and Paris Saint-Germain.

CHZ serves as the base currency for purchasing all Socios fan tokens, whilst also functioning as the gas fee token for the Chiliz Chain; on-chain transactions trigger the burning of a portion of CHZ, creating deflationary pressure.

2026 marks a pivotal milestone in Chiliz’s Vision 2030 strategy: the company plans to re-enter the US market with an investment of between $50 million and $100 million, and has already obtained EU MiCA regulatory certification, enabling it to reach 450 million EU users in compliance with regulations. The host nation effect in the North American market, combined with the new issuance of tokens for multiple national teams, means that CHZ’s catalytic impact during this World Cup could exceed that of 2022.

However, historically, CHZ has experienced significant pullbacks following every World Cup, so investors should pay particular attention to market rotation.

Galatasaray Fan Token (GALFT)

GALFT is the official fan token of Istanbul’s prestigious football club Galatasaray, issued via the Socios.com platform. It is one of the earliest European top-tier club tokens to be launched within the Socios ecosystem. Holders can participate in club decision-making votes, gain priority access to home match tickets and signed merchandise, whilst also enjoying exclusive opportunities to interact with the club’s legends; voting weight is linked to the number of tokens held.

The Turkish national team has recently performed impressively in the qualifiers and took a crucial step towards the World Cup finals with a 1-0 victory over Romania on 26 March. Several key Galatasaray players have been selected for their respective national teams squads for the 2026 World Cup, or the ongoing critical stages of the qualifiers, which may be a key reason for GALFT’s recent counter-trend rise and speculative fervour.

FC Barcelona Fan Token (BAR)

BAR is one of the first top-tier club tokens issued on the Socios platform, backed by one of the football clubs with the broadest global fan base, which is called FC Barcelona. Token holders can participate in club-related voting, gain access to exclusive content, and qualify for official merchandise. As Barcelona was an early core partner in the Chiliz ecosystem, BAR was once a benchmark asset in the fan token sector.

In this World Cup, Spain tops the prediction markets with a 16% chance of winning, and Barcelona-affiliated players, such as Yamal and Pedri, are expected to feature heavily in the Spanish national team. Should Spain continue to progress in the tournament, the knock-on effect of Spain fever is likely to provide additional support for BAR.

BAR has recently seen a weekly increase of 8%, a slightly slow start, but it has begun to catch up.

Argentine Football Association Fan Token (ARG)

ARG is the official national team token issued by the Argentine Football Association (AFA) on the Socios platform, and is one of the few tokens on this watchlist directly tied to a World Cup-qualifying national team.

Unlike club tokens, the price movements of national team tokens are more directly correlated with the World Cup schedule – every match Argentina progresses to could act as a catalyst for ARG’s price. Holders can participate in official interactions such as voting on kit designs and shirt number selections, and win match tickets and VIP stadium experiences via the Socios app.

It is worth noting that should Messi lead his team deep into the tournament, the level of attention and hype surrounding this national team token is set to rise significantly.

Paris Saint-Germain Fan Token (PSG)

PSG is the official fan token of French Ligue 1 giants Paris Saint-Germain, and alongside BAR, one of the first top-tier club tokens to be launched on the Socios platform.

PSG boasts a vast fan base across Asia, the Middle East and Europe, and its token holders are spread across a wide international audience, which contributes to the token’s relatively high trading activity.

In this World Cup, France ranks third with an 14% chance of winning the title, and several PSG players, including former teammates of Mbappé, which is now at Real Madrid, and current first-team regulars, will be representing the national side.

Historically, whenever the French team has performed impressively in major tournaments, the PSG token has shown a clear correlation with market sentiment.

It is worth noting that the PSG token has risen by 8% over the past week, demonstrating strong momentum and placing it in the upper-middle tier among mainstream fan tokens.

Santos FC Fan Token (SANTOS)

SANTOS is the official fan token of Santos Football Club, the renowned São Paulo-based team, issued by the club itself and distinct from the Socios system.

Holders enjoy exclusive voting rights, autographed memorabilia and specific experience benefits at the Vila Belmiro stadium.

As a representative club of Brazil, SANTOS holds strong emotional appeal amongst South American fans. Given that Brazil is a major favourite to win this World Cup, with a 9% probability of victory on Polymarket, the growing interest in South American themes may bring additional attention to SANTOS.

Arsenal Fan Token (AFC)

AFC is the official fan token issued by Premier League giants Arsenal on the Socios.com platform.

Token holders can participate in customising matchday experiences, exclusive club voting and fan engagement activities, whilst accumulating reward points via the Socios app.

One of the most notable features of the AFC token is its relative decoupling from the club’s on-pitch performance: data shows that during Arsenal’s 10-match winning streak in the league at the end of 2025, the AFC token rose by over 30%, whilst Bitcoin fell by 7.6% over the same period, demonstrating the fan token’s ability to trade independently in specific contexts.

Meanwhile, the England national team has a 11% probability of winning the World Cup on Polymarket, making them one of the favourites for the tournament, with several Arsenal players selected for the Three Lions squad. Should England’s campaign progress well, the AFC token is likely to receive an additional boost in sentiment during the World Cup cycle.

OG Fan Token (OG)

The background of the OG Fan Token is entirely different from other football-related tokens. It originates from the esports sector. Founded in 2015 and specialising in Dota 2, OG is the only team in history to have won The International (TI) twice in 2018 and 2019, with total prize winnings exceeding $26.6 million.

In March 2020, OG became the first esports club to launch on the Socios.com platform, pioneering the introduction of fan tokens to the esports sector.

Whilst its price drivers have relatively low correlation with football events, OG’s esports team is set to participate in major tournaments this year, including the IEM Cologne Major 2026, the 2026 Esports World Cup, the Honor of Kings World Cup 2026 and The International 2026 (TI 15), which may drive price volatility.

In summary, as the world’s largest sporting IP this year, the 2026 World Cup typically provides a significant catalyst for CHZ and fan tokens during its pre-event build-up phase. However, historical experience suggests that price speculation peaks tend to occur around the time of the event’s opening, rather than during or after the event itself; investors should therefore remain vigilant for signals indicating the end of the speculative rally.

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