SHEIN Reports $99 Million Loss Due to Tariff Impact
By: www.tokenpost.kr|2026/08/10 11:15:25
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SHEIN recorded a net loss of $99 million in the first quarter of 2026, marking a return to the red. The increased tariffs on low-cost parcels in the U.S. and Europe are putting pressure on its business model, which focuses on ultra-low-priced products. U.S. sales fell to $2.04 billion, a 14.3% decrease compared to the same period last year, while overall revenue growth was limited to 1.1%, and the operating profit margin dropped from 3.9% to 2.9%. The U.S. Customs and Border Protection (CBP) has excluded Chinese products from the de minimis exemption starting May 2, 2025, prompting SHEIN to consider measures such as raising prices for U.S. sales. The European Union (EU) is also set to impose temporary tariffs on parcels valued at under 150 euros starting July 1, 2026. SHEIN indicated that these regulatory changes could have effects similar to the end of the de minimis exemption in the U.S. While total revenue for 2025 was $41.85 billion, an 8% increase from the previous year, net profit fell by 38.7% to $2.06 billion. SHEIN is expanding its services and marketplace business, with plans for 20 brands to participate in its official brand accelerator program by the end of 2025. The company is also working on a Hong Kong listing, targeting a valuation of $40 billion to $50 billion.
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