Ansem: Redefining Meme Coins to Transform Creator Influence into Assets

The core is to turn attention into assets.

Written by: Ansem
Compiled by: Baihua Blockchain

Meme coins have proven to be exceptionally good at attracting retail speculation due to their highly enthusiastic communities; however, after the peak of attention passes, they often struggle to maintain sustained activity. The creator economy, on the other hand, has demonstrated that creators can continuously generate income around loyal fan communities; yet, until now, there has been no way in the market to directly speculate on a creator's influence and spillover value.

$ANSEM is the first genuine attempt to merge these two distinctly different concepts into a single token: it aligns holders around a unified mission and network. This mission is to create the largest single on-chain user acquisition event in crypto history while establishing a network composed of individuals interested in the trading market, wishing to gain financial sovereignty, and willing to give back to the crypto ecosystem. I believe tokenization can play a unique role here: combining these two new primitives into a sustainable model that benefits creators, speculators, and fans alike.

Asset valuation is determined by both tangible and intangible indicators. Tangible indicators include business revenue, industry position, product progress, and innovation level; intangible indicators encompass attention, narrative ability, and storytelling, which are often harder to price. The best assets typically excel in both areas. Meme coins and the creator economy are two of the most typical representatives of "how to price attention in dollars." The creator economy alone is projected to become a $2 trillion industry by 2035.

Meme coins are exceptionally effective vehicles for retail speculation. They lack underlying fundamentals and income support, with trading entirely dependent on how much additional attention they can attract during a given time period. The most well-known example is Dogecoin: with the support of Elon Musk, it reached a market cap of $88 billion in 2021. Bitcoin is another example of an asset without income, its value entirely derived from the collective belief in $BTC as an anti-inflation asset and confidence in the blockchain's continued operation and block production. In contrast, while the creator economy lacks speculation, it can generate more sustainable income at similar attention scales: for instance, Mr. Beast earned $85 million from YouTube alone in 2025, with other ventures bringing in approximately $900 million in revenue.

Ansem is my pseudonym in the crypto space, derived from the characters Ansem the Wise and Ansem Seeker of Darkness in "Kingdom Hearts." The image of the black cow is very familiar to traders, representing a bull market; in the Chinese context, it also connotes diligence, strength, and reliability. I have been active on Crypto Twitter since 2017: I started with only 1,000 followers, grew to 5,000 by 2020, reached 100,000 in 2021, and by 2026, through continuous sharing of crypto and market education content, I have amassed over 1.1 million followers. Over the past decade, my attention across various social platforms has steadily grown and continues to accelerate.

I have my own trading terminal, Bullpen, and my podcast, Market Bubble, on X, each episode consistently achieving 10 million views. As a creator on the pump.fun platform, every new token issued generates creator fees that can be directed straight to personal wallets. Due to the high demand from traders for my attention, I have generated over $1.4 million in fee income in the past two weeks. Currently, we are still in a low point for on-chain trading volume and activity; if the crypto market's trading volume rebounds, these numbers will only continue to accelerate, especially as some creator fees are used to enhance the $ANSEM ecosystem.

Over the years, I have observed what works and what doesn't in crypto consumer products: meme coins, celebrity coins, creator coins, SocialFi, and various other attempts. I firmly believe that there are very few individuals capable of making this work at the intersection of many cross-disciplinary fields, and I am one of them. Through continuous guerrilla marketing, phased airdrop mechanisms, protocol incentive alignment, and the trust built over years of community engagement, I will create a diversified social network for token holders. This network will serve as a highly valuable product marketing entry point for brands both within and outside the crypto space; at the same time, the $ANSEM token itself represents both a meme coin and a speculative bet on the continued growth of the $ANSEM brand and its increasing value to large enterprises. My vision is that after RWA, $ANSEM can become the leading segment in the next $2 trillion vertical of the crypto industry—"Tokenizing the Creator Economy"—where tokens will become the most capital-efficient GTM (Go-To-Market) layer in the rapidly growing $2 trillion creator economy.

Building the First Tokenized Social Network

Instagram has about 3 billion users globally, but Meta's shareholders are estimated to be only 30 million. Most social media users today do not hold equity in the companies behind the platforms where they spend the most time; yet, it is precisely these users who constitute the primary source of the platform's value. One overlooked aspect of meme coins is that the way they attract retail speculation is something stocks simply cannot achieve. Until now, no one has been able to create an asset that ignites retail interest like Dogecoin while also attracting serious investors like Meta or Apple—until now.

Guerrilla Marketing: There is no marketing funnel stronger than "price increase." This coin was taken over by my CTO when its market cap was below $10 million, so my most active group of social media followers has been highly aligned with my interests from the start, hoping for its success and to get as many people to see it as possible. Nowadays, many new tokens launch with valuations in the hundreds of millions or even billions; however, this coin traded around a market cap of $200,000 for over a week before I decided to interact with it, making it one of the fairest launches. I hold about 58% of the total supply and plan to integrate this coin into all my endeavors in the crypto space, aiming to bring as many new users into this system as possible and guide them into the on-chain economy through collaborations with other protocols.

Phased Airdrops: Most airdrops focus on a one-time event, distributing a portion of tokens to users with the goal of sharing a certain estimated dollar value with the community. My focus is more on gradually distributing supply to the most active community members—whether they are building statistical tools, creating products around this coin, or doing content marketing across different channels. Supply is only distributed after reaching certain milestones, and only when there are higher market caps and more token holders, effectively reducing overall selling pressure while creating sustained demand and utility for this coin, incentivizing the most active participants in the network.

Protocol Incentive Alignment: Meme coins excel at attracting retail attention on a large scale, but once they gain that attention, they often fail to convert users into true participants in the on-chain economy. In the last Solana cycle, Bonk was the best attempt in this regard: it created products like bonkbot and bonk.fun around the meme and aligned with other builders in the industry; however, in most cases, like Dogecoin, retail investors were not truly converted into heavy crypto users. For $ANSEM, I will create incentives that integrate with token holders because I already have many connections in the industry, and many protocols actively seek to collaborate with me. I plan to leverage this network of token holders to utilize specific protocols and jointly earn rewards. My plan is to combine two proven methods in the crypto industry that can support businesses valued between $5 billion and $50 billion: the incentive alignment capabilities of Hyperliquid and the attention conversion capabilities of Bonk, and place them into a new vertical—the creator economy. The growth rate of this vertical will be faster than that of the two verticals of "perpetual contracts" and "meme coins" themselves.

Trusted Community: I have been active on Crypto Twitter since 2017 and have been fully committed since 2021. Whether it’s the most "degenerate" on-chain play or PhD-level academic research, few are as daily and deeply immersed in the crypto world as I am. In the past, I have not been able to directly give back to those who follow me online; aside from sharing thoughts and market education, there was no more direct way to bind interests. $ANSEM provides me with a method to align directly with over a million followers; at the same time, it gives them a tool to speculate on my future expanding influence and success, which is carried by a meme that any trader can easily understand.

Past Case Studies

Friend.Tech: This is a social application on Base where users can speculate on a person's "keys," which allow entry into private chat rooms. These keys are built on a bonding curve, where the higher the price rises, the higher the buying threshold, originally intended to limit the number of people in each group. Friend.Tech generated about $50 million in revenue roughly a year before it shut down. It failed for several reasons. First, the transaction costs were too high. A 5% buy-sell fee is exorbitant, and the platform took a huge cut, hindering further speculation. Second, the bonding curve mechanism itself, rather than using ordinary tokens directly, limited the scale expansion of the group and weakened the speculative nature at high price stages. Third, Friend.Tech failed to continue innovating to maintain interest; although V2 expanded room keys to club keys, it did not add much functionality to the chat itself, resulting in a rapid decline in activity. Nevertheless, Friend.Tech had several successful points: its gamified UX successfully induced people to speculate on personal influence; at the same time, it reaffirmed a known use case—people are willing to pay just to get closer to those they trust and communicate more privately with them. $ANSEM borrows some of FT's successes: it allows speculation and binds part of the value to personal trust; however, it will not impose excessive taxes like FT nor use bonding curves to limit long-term growth.

Time.fun: This is a platform on Solana that also allows people to speculate on tokens tied to individuals. It supports live streaming and chat rooms, allowing token holders to be active within and encouraging creators to share valuable information on the platform. The problem with Time is that it struggles to gain the attention of the entire market because its application transaction volume is not as large as other token launch platforms. Additionally, its timing was poor: the market's risk appetite was not strong at the time, and many had just been hurt by a batch of scam celebrity coins. Time actually provided utility to holders, but it failed to attract true degen speculators. This case is particularly interesting because it illustrates that intangible values like meme attributes can indeed contribute to asset prices. Traders do not want to buy something that "just tokenizes individuals," yet at the same time, they are actively trading various memes. $ANSEM avoids the mistakes of Time.fun: it aligns holders around a meme that resonates with the public, rather than purely binding everything to a single individual; at the same time, Market Bubble and my X account will continue to serve as channels to build relationships with fans through educational content, while the token exists in parallel with these channels.

Pump.fun: Pump has also attempted creator coins in the past, but many were unsuccessful. They are very similar to meme coins: they can gain attention in a short time but fail to maintain ongoing relevance. These coins are usually tied to the creator's personal live streams on pump.fun, returning a portion of the fees to the creator. I believe their failure stems from the fact that those creators themselves lack sufficient influence and cannot maintain attention for the token solely based on their personal brand. This is similar to Time.fun, which also failed to construct something that could resonate beyond "a specific individual." $ANSEM avoids the mistakes made by predecessors on pump.fun: I will continue to expand my network and influence on platforms where users are already active, such as X, Kick, TikTok, Instagram, and YouTube, rather than only live streaming within the pump.fun app; at the same time, I possess stronger and more lasting attention than those who have tried before.

Celebrity Coins: In the last cycle and earlier ones, all celebrities who issued coins almost universally failed miserably. They collaborated with a group of scammers who only wanted to cash in, showing no concern for the long-term interests of the crypto ecosystem. Each coin issuance typically involved insiders pre-packaging and taking chips, selling off their coins as soon as the first wave of attention surged. Celebrities merely received a one-time payment, posted a few social media messages, and then never mentioned the coins again. $ANSEM is the complete opposite of this model: I hold the vast majority of the token supply, and no insiders receive special treatment or can dump their tokens preferentially. This coin has its own meme, its own content theme, allowing people to form consensus around it; I will invest all my energy to ensure its success and allocate the necessary resources to establish multiple mutually reinforcing positive feedback loops.

Conclusion

I have learned from the mistakes of past platforms, and I am very confident: if executed properly, this will become a brand new primitive that has never existed before. There is overwhelming speculative interest in this type of token, which is already very clear; and the relationship between creators and fans has already proven to be a sustainable business model. I possess three unique moats:

• A moat composed of a $100 million scale treasury incentivizing a flywheel
• A moat formed by betting all my unique social capital accumulated since 2017
• A moat interconnected with two other leading segments: Bullpen (crypto perpetual contracts) and Market Bubble (crypto podcast)

$$TRUMP reached a peak market cap of $80 billion, and $$DOGE peaked at $88 billion; however, in my view, they are merely proof of concept, and the real next stage lies ahead. With my three deep moats, I believe $ANSEM has the potential to become the leader in the upcoming $2 trillion vertical of the creator economy.

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